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The research paper examines the significance of official movie websites as essential tools for promoting films, highlighting their impact on box office revenue as established by Mabry & Porter (2010). It also traces the history of movie trailers, noting their inception around 1912 and their evolution into a standard marketing practice over time. The study emphasizes the interconnectedness of digital marketing strategies and traditional advertising methods in the film industry.
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Effective advertising of films, Nick Birch
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- Released
- 2014
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- (Paperback)
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