European Business Presence in Southeast Asia

The book explores Europe's significant economic presence in Southeast Asia, countering the belief that European companies have shifted focus away from the region. It highlights the EU as the largest investor in Southeast Asia since the mid-1990s, surpassing the U.S. and Japan. Despite the allure of the Chinese market, European firms remain committed to Southeast Asia, a region rich in untapped potential and central to global economic competition. The study, backed by the Research Institute on Contemporary Southeast Asia, emphasizes Europe's ongoing relevance in this dynamic landscape.