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Exploring the intricate relationship between language and market society, this book delves into how linguistic choices shape and reinforce social structures across various domains, including education, politics, and religion. It highlights the global trend of marketization, where institutions and individuals adopt market-oriented strategies, such as branding and self-packaging. By employing critical discourse analysis and insights from sociology and management studies, the author reveals language's dual role as both a driving force and a product of market dynamics, offering a comprehensive critique of contemporary societal transformations.
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Language and the Market Society, Gerlinde Mautner
- Language
- Released
- 2013
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- (Paperback)
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