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Exploring the origins of modern wedding customs, the book uncovers how advertising and entrepreneurial ventures shaped rituals and traditions. It highlights the influential roles of jewelers, bridal consultants, and caterers in creating a thriving multibillion-dollar wedding industry. By examining these historical developments, the narrative reveals the intersection of culture and commerce in contemporary celebrations.
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Brides, Inc., Vicki Howard
- Language
- Released
- 2008
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- (Paperback)
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