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Introduction to Advertising and Promotion : An integrated marketing communications perspective
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Introduction to Advertising and Promotion : An integrated marketing communications perspective, Michael A. Belch, George Edward Belch
- Language
- Released
- 1995
- product-detail.submit-box.info.binding
- (Hardcover),
- Book condition
- As new
- Price
- €10.34
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- Title
- Introduction to Advertising and Promotion : An integrated marketing communications perspective
- Language
- English
- Authors
- Michael A. Belch, George Edward Belch
- Publisher
- Irwin
- Released
- 1995
- Format
- Hardcover
- ISBN10
- 0256136963
- ISBN13
- 9780256136968
- Category
- Marketing and PR