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The book presents an innovative interdisciplinary model that redefines audience engagement as a behavioral response and a cost to viewers, highlighting its value to the screen industries. It serves as a valuable resource for students and scholars in film, television studies, media industries, and audience studies, providing fresh insights into the dynamics of audience interaction with media.
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Understanding Engagement in Transmedia Culture, Elizabeth Evans
- Language
- Released
- 2019
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- (Hardcover)
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