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Marketing the Third Reich

Persuasion, Packaging and Propaganda

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  • 290 pages
  • 11 hours of reading

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The book explores the role of propaganda and political marketing in Nazi Germany, arguing that these tools were not just instruments of government but integral to the governance itself. It examines Adolf Hitler's innovative use of political theater and draws parallels to contemporary political practices, prompting a chilling inquiry into whether Hitler's methods were ahead of their time.

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Marketing the Third Reich, Nicholas O'Shaughnessy

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Released
2017
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