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The book explores the effectiveness of advertising, delving into psychological and economic theories to assess its impact on consumer behavior. It examines various advertising strategies, their success rates, and the nuances of brand perception. Through case studies and empirical research, the author provides insights into how advertisements shape public opinion and influence purchasing decisions, ultimately questioning the true power of marketing in today's digital landscape.
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The Ultimate Secrets of Advertising, John Philip Jones
- Language
- Released
- 2002
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- Title
- The Ultimate Secrets of Advertising
- Language
- English
- Authors
- John Philip Jones
- Publisher
- Sage Publications
- Publisher
- 2002
- Format
- Paperback
- Pages
- 256
- ISBN13
- 9780761922445
- Category
- Old adverts
- Description
- The book explores the effectiveness of advertising, delving into psychological and economic theories to assess its impact on consumer behavior. It examines various advertising strategies, their success rates, and the nuances of brand perception. Through case studies and empirical research, the author provides insights into how advertisements shape public opinion and influence purchasing decisions, ultimately questioning the true power of marketing in today's digital landscape.