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The Ultimate Secrets of Advertising
Authors
256 pages
More about the book
The book explores the effectiveness of advertising, delving into psychological and economic theories to assess its impact on consumer behavior. It examines various advertising strategies, their success rates, and the nuances of brand perception. Through case studies and empirical research, the author provides insights into how advertisements shape public opinion and influence purchasing decisions, ultimately questioning the true power of marketing in today's digital landscape.
Book variant
2002, paperback
Book purchase
The book is currently out of stock.