Reliability Rules: The Ground-Breaking Manual for Using Promises Management to Keep Customers, Build Your Brand, and Grow Your Business

Public trust in business is at a historic low, prompting a need for a shift in how organizations operate. Instead of relying on traditional PR strategies, the focus should be on effective promise making and keeping. This approach emphasizes creating clear, meaningful promises that align with both corporate culture and customer expectations. The authors introduce a practical system called Promises Management, designed to help executives lead and evaluate promise-making efforts, ensuring they deliver genuine value and foster a positive corporate environment.