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Responsible Consumption Through Social Media. An Empirical Study of Responsible Posting on Social Media and Its Impact
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Focusing on social food enterprises, this thesis explores their role in addressing global social and environmental issues within the food industry. It analyzes the effectiveness of social media as a cost-efficient marketing tool, particularly regarding posts that highlight impact topics. The research investigates the proportion of these impact-related posts and their key characteristics, as well as their influence on consumer concern for environmental and social issues, alongside the promotion of responsible consumer behaviors.
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Responsible Consumption Through Social Media. An Empirical Study of Responsible Posting on Social Media and Its Impact, Anonymus
- Language
- Released
- 2023
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- (Paperback)
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- Title
- Responsible Consumption Through Social Media. An Empirical Study of Responsible Posting on Social Media and Its Impact
- Language
- English
- Authors
- Anonymus
- Publisher
- GRIN Verlag
- Released
- 2023
- Format
- Paperback
- Pages
- 96
- ISBN13
- 9783346920584
- Category
- Business and Economics
- Description
- Focusing on social food enterprises, this thesis explores their role in addressing global social and environmental issues within the food industry. It analyzes the effectiveness of social media as a cost-efficient marketing tool, particularly regarding posts that highlight impact topics. The research investigates the proportion of these impact-related posts and their key characteristics, as well as their influence on consumer concern for environmental and social issues, alongside the promotion of responsible consumer behaviors.