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Focusing on decision-making and persuasion within a business framework, this edition combines insights from empirical research in audience behavior, communication, cognitive science, and behavioral economics. It explores the thought processes of various audiences, including analysts and CEOs, equipping students with the knowledge to comprehend audience decision-making and effectively influence their choices.
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Persuasive Communication, Richard Young
- Language
- Released
- 2016
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- (Hardcover)
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