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Focusing on the retail industry's unique challenges, this handbook provides essential insights into shopper marketing. It covers core topics that help enhance and develop effective marketing strategies, equipping readers with practical tools and knowledge to engage consumers and drive sales. Ideal for professionals seeking to refine their approach, the book emphasizes actionable techniques and contemporary practices in the dynamic retail landscape.
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Retail Marketing Strategy, Constant Berkhout
- Language
- Released
- 2015
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- (Paperback)
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