The Person in Social Psychology

Challenging traditional views, this book presents a fresh perspective on social psychology, proposing that individuals are shaped by their social contexts rather than merely influenced by them. Vivien Burr integrates micro-sociology and contemporary European theories to argue that the social environment is fundamental to the formation of identity. By re-examining concepts like norms and roles, the author establishes a radical new framework for understanding the interplay between individuals and their social worlds, offering a transformative agenda for students in the field.