Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea

The book explores innovative ideas and strategies that have shaped contemporary business practices. It emphasizes the importance of creativity and adaptability in a rapidly changing market, offering insights from successful entrepreneurs and industry leaders. Through a blend of case studies and practical advice, it encourages readers to think outside the box and embrace new challenges. The updated edition includes fresh perspectives and examples that reflect the current economic landscape, making it a valuable resource for aspiring business professionals.