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Exploring the intersection of cultural studies and management, the book delves into the overlooked role of culture within organizations. Martin Parker provides a unique perspective that challenges conventional management practices, encouraging readers to rethink their understanding of business dynamics. Through this examination, he highlights the importance of cultural context in shaping organizational behavior and offers insights that could transform management approaches.
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Alternative Business, Martin Parker
- Language
- Released
- 2011
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- (Hardcover)
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