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Focusing on Netflix's strategic management in India, the case study examines how the company can adapt its business model to establish a presence in the Indian market. It explores critical questions regarding potential acquisitions versus the option of exiting the market to concentrate on other global opportunities. The analysis highlights the complexities and decisions facing Netflix as it navigates the challenges of international expansion in a diverse and competitive landscape.
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Strategic Analysis of Netflix in India. Possible Strategies and Recommendations, Gabriel Socha
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- Released
- 2020
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- (Paperback)
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