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Focusing on the strategic use of language, this book explores its role in enhancing brand value and shaping consumer behavior. By adopting a multidisciplinary approach, it reveals how language influences consumer actions and how this understanding can transform traditional branding principles. The insights provided aim to equip readers with the tools to effectively communicate and connect with consumers, ultimately driving brand success.
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The Language of Branding, Luna David, Robert J Morais, Dawn Lerman
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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