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Focusing on a transformative approach to management, the book introduces "Imaginization" as a vital skill for unlocking creative potential and solving complex problems. It emphasizes the need for innovative organizational strategies in an ever-changing environment. Through numerous real-world case studies and practical examples, it guides managers in cultivating new insights, fostering flexibility, and enhancing creativity in their roles. This resource aims to equip readers with a versatile toolkit to navigate future challenges effectively.
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Imaginization (Trade), Gareth Morgan
- Language
- Released
- 1997
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- Title
- Imaginization (Trade)
- Language
- English
- Authors
- Gareth Morgan
- Publisher
- Berrett-Koehler Publishers
- Publisher
- 1997
- Format
- Paperback
- Pages
- 347
- ISBN13
- 9781576750261
- Category
- Business and Economics
- Description
- Focusing on a transformative approach to management, the book introduces "Imaginization" as a vital skill for unlocking creative potential and solving complex problems. It emphasizes the need for innovative organizational strategies in an ever-changing environment. Through numerous real-world case studies and practical examples, it guides managers in cultivating new insights, fostering flexibility, and enhancing creativity in their roles. This resource aims to equip readers with a versatile toolkit to navigate future challenges effectively.