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The Power of Nice

How to Conquer the Business World with Kindness

Parameters

Pages
144 pages
Reading time
6 hours

More about the book

The authors illustrate how kindness and a positive approach can lead to success in the competitive advertising industry. They share personal experiences and anecdotes from various individuals and businesses to support their philosophy that being nice, rather than adopting a cutthroat mentality, ultimately yields better results. By emphasizing the effectiveness of compassion and generosity, they challenge conventional wisdom and advocate for a more humane approach to business.

Book purchase

The Power of Nice, Linda Kaplan Thaler, Robin Koval

Language
Released
2006
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