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The Power of Nice
How to Conquer the Business World with Kindness
Authors
144 pages
More about the book
The authors illustrate how kindness and a positive approach can lead to success in the competitive advertising industry. They share personal experiences and anecdotes from various individuals and businesses to support their philosophy that being nice, rather than adopting a cutthroat mentality, ultimately yields better results. By emphasizing the effectiveness of compassion and generosity, they challenge conventional wisdom and advocate for a more humane approach to business.
Book variant
2006, hardcover
Book purchase
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