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Exploring the phenomenon of consumers increasingly seeking luxury goods, this summary delves into the reasons behind this trend and how companies successfully cater to these desires. It highlights the shift in consumer behavior towards premium products and the strategies businesses employ to create and market these new luxury items. The authors provide insights into the motivations driving this demand and the implications for brands aiming to thrive in a competitive market.
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Summary: Trading Up, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: Trading Up
- Subtitle
- Review and Analysis of Silverstein and Fiske's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511047996
- Category
- Business and Economics
- Description
- Exploring the phenomenon of consumers increasingly seeking luxury goods, this summary delves into the reasons behind this trend and how companies successfully cater to these desires. It highlights the shift in consumer behavior towards premium products and the strategies businesses employ to create and market these new luxury items. The authors provide insights into the motivations driving this demand and the implications for brands aiming to thrive in a competitive market.