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Product Management Life Cycle

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Meticulous management is crucial for the success of products throughout their lifecycle, which consists of four phases: introduction, growth, maturity, and decline. Effective product management can prevent resource wastage on likely failures and enhance the speed of development, marketing, and distribution. The paper emphasizes the importance of integrating best practices and highlights key success factors, such as technology, that product managers must consider to sustain growth and navigate market challenges effectively.

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ISBN
9783346810052
Publisher
GRIN Verlag

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Book variant

2022, paperback

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