The Renault-Nissan Alliance

The paper evaluates the success of the alliance between two culturally distinct automobile companies, Nissan and Renault. It investigates whether Nissan could leverage Renault's strengths and vice versa, employing various marketing strategies for analysis. Key frameworks utilized include Michael Porter's Diamond and Five Forces, Hofstede's cultural dimensions, SWOT, PESTLE, and both resource-based and market-based views. The study aims to provide insights into the effectiveness of their collaboration in the competitive automotive industry.