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By employing an interdisciplinary framework, the book critically examines nation-branding initiatives in neoliberal India. It uses the concept of fetishism to explore how postcolonial nation-building efforts can inadvertently perpetuate colonization. This analysis highlights the complexities and contradictions inherent in the construction of national identity and branding within a modern context.
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Manufacturing Indianness, Ishita Sinha Roy
- Language
- Released
- 2019
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- (Paperback)
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