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The Magic of Fashion

Ritual, Commodity, Glamour

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Pages
262 pages
Reading time
10 hours

More about the book

Through two decades of ethnographic research, Brian Moeran explores how fashion magazines enchant their audiences by employing techniques reminiscent of ancient magical and religious rituals. He delves into the interplay between anthropological theory and the cultural practices within the fashion industry, revealing the underlying mechanisms that create allure and influence among readers.

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The Magic of Fashion, Brian Moeran

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Released
2015
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(Hardcover)
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4.5
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2 Ratings

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