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Exploring the dynamics of technological adoption, this summary delves into the factors that determine whether innovations succeed or fail. It highlights the importance of understanding user behavior, the role of market context, and the impact of timing on technology's acceptance. Coburn emphasizes that successful technologies align with consumer needs and societal trends, while failures often stem from misjudgments about these elements. The insights provided can help innovators and businesses navigate the complex landscape of technology deployment effectively.
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Summary: The Change Function, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: The Change Function
- Subtitle
- Review and Analysis of Coburn's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511044278
- Category
- Business and Economics
- Description
- Exploring the dynamics of technological adoption, this summary delves into the factors that determine whether innovations succeed or fail. It highlights the importance of understanding user behavior, the role of market context, and the impact of timing on technology's acceptance. Coburn emphasizes that successful technologies align with consumer needs and societal trends, while failures often stem from misjudgments about these elements. The insights provided can help innovators and businesses navigate the complex landscape of technology deployment effectively.