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A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
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The narrative explores the journey of a powerful magazine publisher who revolutionized the field of market research. It delves into the strategies and innovations that transformed how consumer behavior is analyzed and understood. The book highlights the intersection of media and marketing, showcasing the publisher's influence on advertising practices and the evolution of audience engagement. Through detailed case studies and insights, it reveals the impact of market research on the publishing industry and beyond.
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A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research, Douglas Ward
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
- Language
- English
- Authors
- Douglas Ward
- Publisher
- Temple University Press
- Released
- 2009
- Format
- Hardcover
- Pages
- 240
- ISBN13
- 9781439900154
- Category
- Business and Economics
- Description
- The narrative explores the journey of a powerful magazine publisher who revolutionized the field of market research. It delves into the strategies and innovations that transformed how consumer behavior is analyzed and understood. The book highlights the intersection of media and marketing, showcasing the publisher's influence on advertising practices and the evolution of audience engagement. Through detailed case studies and insights, it reveals the impact of market research on the publishing industry and beyond.