Dissertation Proposal: Development of a recommendation on the implementation of IT service management on the basis of ITIL in SMEs

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The assignment focuses on creating a research proposal suitable for a master's dissertation in business economics, specifically in offline and online marketing. It outlines the need to develop a comprehensive proposal that addresses key areas of research methodology, ensuring a high academic standard. The paper emphasizes the importance of formulating a clear research question and methodology to guide the investigation effectively, reflecting a strong grasp of research methods in the marketing field.