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Focusing on innovation within creative industries, this research paper explores how new methods and ideas enhance product development and audience engagement. It emphasizes the role of innovation as a strategic tool for improving interactions not only within creative sectors but also across various industries. The study highlights the importance of novel approaches in fostering creativity and driving economic growth.
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Innovation in creative industries, Nick Birch
- Language
- Released
- 2014
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- (Paperback)
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