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The assignment explores the intricate relationships between corporate communication, identity, image, and social responsibility, with a focus on BMW. It combines theoretical insights with a detailed analysis of BMW's practices in these areas, highlighting how the company manages its corporate identity and public perception. The study emphasizes the importance of these elements in shaping a brand's reputation and effectiveness in the marketplace.
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BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR, Michael Kofler
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- Released
- 2013
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- (Paperback)
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