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BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR
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The assignment explores the intricate relationships between corporate communication, identity, image, and social responsibility, with a focus on BMW. It combines theoretical insights with a detailed analysis of BMW's practices in these areas, highlighting how the company manages its corporate identity and public perception. The study emphasizes the importance of these elements in shaping a brand's reputation and effectiveness in the marketplace.
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BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR, Michael Kofler
- Language
- Released
- 2013
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- Title
- BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR
- Language
- English
- Authors
- Michael Kofler
- Publisher
- GRIN Verlag
- Released
- 2013
- Format
- Paperback
- ISBN13
- 9783656482536
- Category
- Business and Economics
- Description
- The assignment explores the intricate relationships between corporate communication, identity, image, and social responsibility, with a focus on BMW. It combines theoretical insights with a detailed analysis of BMW's practices in these areas, highlighting how the company manages its corporate identity and public perception. The study emphasizes the importance of these elements in shaping a brand's reputation and effectiveness in the marketplace.