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Evaluation of Joint Ventures as a Mode of Entry into the Chinese Market

The case of Volkswagen and Shanghai Automotive Industry Corporation

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anonym

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Business and Economics

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Focusing on foreign market entry modes, this paper analyzes joint ventures, exploring the motives and risks associated with this strategy for internationalization. It specifically examines the Chinese market, using Volkswagen and SAIC Motors as a case study to illustrate practical applications. The paper concludes with an evaluation of the joint venture's success in China, providing insights into effective corporate governance and business management practices in a global context.

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Evaluation of Joint Ventures as a Mode of Entry into the Chinese Market, anonym

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Released: 2016
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Title: Evaluation of Joint Ventures as a Mode of Entry into the Chinese Market
Subtitle: The case of Volkswagen and Shanghai Automotive Industry Corporation
Language: English
Authors: anonym
Publisher: GRIN Verlag
Released: 2016
Format: Paperback
ISBN13: 9783668202672
Tags: Business and Economics
Description: Focusing on foreign market entry modes, this paper analyzes joint ventures, exploring the motives and risks associated with this strategy for internationalization. It specifically examines the Chinese market, using Volkswagen and SAIC Motors as a case study to illustrate practical applications. The paper concludes with an evaluation of the joint venture's success in China, providing insights into effective corporate governance and business management practices in a global context.