The book is currently out of stock
Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications
Authors
More about the book
Focusing on the role of public relations within the marketing mix for over-the-counter (OTC) medications, this thesis explores how effective communication strategies can influence increasingly discerning patients. It emphasizes the importance of convincing consumers about the benefits of OTC drugs and highlights the need to establish and manage thought leadership in a media landscape that is increasingly dominated by online platforms.
Book purchase
Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications, Sebastian Schulz
- Language
- Released
- 2013
We’ll notify you via email once we track it down.
Payment methods
- Title
- Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications
- Language
- English
- Authors
- Sebastian Schulz
- Publisher
- GRIN Verlag
- Publisher
- 2013
- Format
- Paperback
- Pages
- 92
- ISBN13
- 9783656519065
- Category
- Business and Economics
- Description
- Focusing on the role of public relations within the marketing mix for over-the-counter (OTC) medications, this thesis explores how effective communication strategies can influence increasingly discerning patients. It emphasizes the importance of convincing consumers about the benefits of OTC drugs and highlights the need to establish and manage thought leadership in a media landscape that is increasingly dominated by online platforms.