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Exploring the rise of virtual worlds like Second Life, this book delves into the significant economic impact of millions of users who engage in real-money transactions. It highlights how major brands, including Adidas and MTV, have ventured into these digital realms, employing diverse strategies to establish their virtual presence. The narrative examines the intersection of technology, consumer behavior, and branding in this innovative online landscape.
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Brand Avatar, Kenneth A. Loparo
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Brand Avatar
- Subtitle
- Translating Virtual World Branding Into Real World Success
- Language
- English
- Authors
- Kenneth A. Loparo
- Publisher
- Springer Nature Singapore
- Released
- 2009
- Format
- Hardcover
- Pages
- 187
- ISBN13
- 9780230201798
- Category
- Social sciences, Business and Economics
- Description
- Exploring the rise of virtual worlds like Second Life, this book delves into the significant economic impact of millions of users who engage in real-money transactions. It highlights how major brands, including Adidas and MTV, have ventured into these digital realms, employing diverse strategies to establish their virtual presence. The narrative examines the intersection of technology, consumer behavior, and branding in this innovative online landscape.