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Franchising is explored as a potentially more successful alternative to independent small businesses, challenging the prevailing opinion from previous decades. The essay examines various scenarios faced by both franchised and non-franchised businesses, aiming to address whether franchising truly serves as a solution for those starting or operating small enterprises. By analyzing these perspectives, the author seeks to provide a nuanced understanding of the advantages and challenges associated with franchising in the context of small business formation.
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To what extent do you agree with the view that franchising is the salvation of people starting and operating a small business, Christian Bacher
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- Released
- 2007
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- (Paperback)
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