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The Technological Entrepreneur's Playbook
Authors
196 pages
More about the book
Focusing on the concept of "creative destruction," the book explores how technological breakthroughs can create new market opportunities despite initial uncertainty. It highlights the distinct management processes required for technology-driven versus market-driven entrepreneurship, particularly during the ongoing third Industrial Revolution. Drawing from academic theories and real-world examples, the text presents 86 managerial guidelines designed to enhance the success of technological entrepreneurship in both startups and established businesses.
Book variant
2017, paperback
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