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The Technological Entrepreneur's Playbook
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Focusing on the concept of "creative destruction," the book explores how technological breakthroughs can create new market opportunities despite initial uncertainty. It highlights the distinct management processes required for technology-driven versus market-driven entrepreneurship, particularly during the ongoing third Industrial Revolution. Drawing from academic theories and real-world examples, the text presents 86 managerial guidelines designed to enhance the success of technological entrepreneurship in both startups and established businesses.
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The Technological Entrepreneur's Playbook, Ian Chaston
- Language
- Released
- 2017
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- Title
- The Technological Entrepreneur's Playbook
- Language
- English
- Authors
- Ian Chaston
- Publisher
- Business Expert Press
- Released
- 2017
- Format
- Paperback
- Pages
- 196
- ISBN13
- 9781631578403
- Category
- Business and Economics
- Description
- Focusing on the concept of "creative destruction," the book explores how technological breakthroughs can create new market opportunities despite initial uncertainty. It highlights the distinct management processes required for technology-driven versus market-driven entrepreneurship, particularly during the ongoing third Industrial Revolution. Drawing from academic theories and real-world examples, the text presents 86 managerial guidelines designed to enhance the success of technological entrepreneurship in both startups and established businesses.