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Focusing on the essential principles of innovation, this summary explores the five disciplines that drive successful product development and customer satisfaction. Carlson and Wilmot emphasize understanding customer needs and fostering a culture of innovation within organizations. The book outlines practical strategies for generating ideas, testing concepts, and implementing solutions that resonate with consumers. It serves as a guide for businesses seeking to enhance their competitive edge by aligning their offerings with what customers truly desire.
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Summary: Innovation, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: Innovation
- Subtitle
- Review and Analysis of Carlson and Wilmot's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511043318
- Category
- Business and Economics
- Description
- Focusing on the essential principles of innovation, this summary explores the five disciplines that drive successful product development and customer satisfaction. Carlson and Wilmot emphasize understanding customer needs and fostering a culture of innovation within organizations. The book outlines practical strategies for generating ideas, testing concepts, and implementing solutions that resonate with consumers. It serves as a guide for businesses seeking to enhance their competitive edge by aligning their offerings with what customers truly desire.