At the core: Metaphors and Preference Consistency

More about the book

The book analyzes the findings of a 2009 study by On Amir, Dan Ariely, and Leonard Lee, which explored consumer behavior through five experiments. It reveals that increased trust among individuals significantly influences their economic decisions, challenging traditional economic theories. The thesis discusses the implications of these findings for both offline and online marketing strategies, offering valuable insights for understanding consumer psychology in business economics.