A Panoramic View On The CSR Initiatives

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Focusing on the evolving role of corporate social responsibility (CSR) in India, the book explores how businesses view CSR as both an obligation and a strategic tool for success. It highlights the necessity for companies to address social and environmental needs alongside financial goals, especially given their significant influence in modern society. Through examples from major corporations like Microsoft, Tata Group, and Coca-Cola, the text emphasizes diverse CSR initiatives in the fast-moving consumer goods sector, showcasing their commitment to community service and social accountability.