The book is currently out of stock

More about the book
Incorporating technology, the book emphasizes global issues, ethics, and applied decision-making through in-text examples and boxed content. Each chapter begins with a case study, while part-ending cases reinforce key concepts. It explores critical marketing themes, including global marketing and customer relationship management, providing a modern perspective on the subject.
Book purchase
Marketing W/Student CD-ROM and Powerweb, Michael J. Etzel, Bruce J. Walker, William J. Stanton
- Language
- Released
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
We’ll email you as soon as we track it down.
Payment methods
We’re missing your review here.