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Marketing W/Student CD-ROM and Powerweb

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  • 736 pages
  • 26 hours of reading

More about the book

Incorporating technology, the book emphasizes global issues, ethics, and applied decision-making through in-text examples and boxed content. Each chapter begins with a case study, while part-ending cases reinforce key concepts. It explores critical marketing themes, including global marketing and customer relationship management, providing a modern perspective on the subject.

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Marketing W/Student CD-ROM and Powerweb, Michael J. Etzel, Bruce J. Walker, William J. Stanton

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Released
2003
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(Paperback)
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3.9
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6 Ratings

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