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Marketing W/Student CD-ROM and Powerweb
Authors
736 pages
More about the book
Incorporating technology, the book emphasizes global issues, ethics, and applied decision-making through in-text examples and boxed content. Each chapter begins with a case study, while part-ending cases reinforce key concepts. It explores critical marketing themes, including global marketing and customer relationship management, providing a modern perspective on the subject.
Book variant
2003, paperback
Book purchase
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