International Tourism

More about the book

The book explores the often-overlooked influence of national culture on tourist behavior and decision-making in the context of tourism. While previous studies have concentrated on tangible cultural elements like arts and crafts, this work shifts the focus to the cultural underpinnings that shape travel choices. It highlights the recent surge in academic interest concerning cross-cultural issues, emphasizing the need for a deeper understanding of how cultural contexts affect tourism planning and marketing strategies.