The book is currently out of stock
Parameters
Categories
More about the book
The paper examines the evolution of Human Resource Marketing, highlighting the shift from traditional job advertisements to the innovative strategy of Employer Branding. It explores how this modern approach enhances a company's appeal to potential employees by fostering a strong, recognizable brand identity. Through this analysis, the paper provides insights into the effectiveness of Employer Branding in attracting and retaining talent in today's competitive job market.
Book purchase
Human Resource Marketing. From Job Advertising to Employer Branding, Thomas Mayer
- Language
- Released
- 2015
We’ll notify you via email once we track it down.
Payment methods
- Title
- Human Resource Marketing. From Job Advertising to Employer Branding
- Language
- English
- Authors
- Thomas Mayer
- Publisher
- GRIN Verlag
- Publisher
- 2015
- Format
- Paperback
- ISBN13
- 9783668051447
- Category
- Business and Economics
- Description
- The paper examines the evolution of Human Resource Marketing, highlighting the shift from traditional job advertisements to the innovative strategy of Employer Branding. It explores how this modern approach enhances a company's appeal to potential employees by fostering a strong, recognizable brand identity. Through this analysis, the paper provides insights into the effectiveness of Employer Branding in attracting and retaining talent in today's competitive job market.