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Crisis Management of BMW Motorrad Australia

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This research paper explores the dynamics between offline and online marketing strategies, highlighting their effectiveness and integration within business practices. It presents a comparative analysis of traditional marketing methods versus digital approaches, emphasizing how businesses can leverage both to enhance their market reach and consumer engagement. The study, conducted at Griffith University, reflects a thorough examination of marketing trends and offers insights for optimizing marketing efforts in a rapidly evolving digital landscape.

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ISBN
9783640639403
Publisher
GRIN Verlag

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Book variant

2010, paperback

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