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Adaptability and localization are crucial for foreign companies looking to innovate successfully in China's ever-evolving market. This research highlights the importance of customizing strategies to meet the unique expectations of Chinese consumers. It provides a theoretical framework and empirical analysis, using Apple's innovation strategies as a case study to illustrate how firms can effectively navigate the complexities of this dynamic environment.
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Innovation strategies for foreign companies entering China's dynamic market, Anonymus
- Language
- Released
- 2023
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- (Paperback)
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- Title
- Innovation strategies for foreign companies entering China's dynamic market
- Language
- English
- Authors
- Anonymus
- Publisher
- GRIN Verlag
- Released
- 2023
- Format
- Paperback
- ISBN13
- 9783346956996
- Category
- Business and Economics
- Description
- Adaptability and localization are crucial for foreign companies looking to innovate successfully in China's ever-evolving market. This research highlights the importance of customizing strategies to meet the unique expectations of Chinese consumers. It provides a theoretical framework and empirical analysis, using Apple's innovation strategies as a case study to illustrate how firms can effectively navigate the complexities of this dynamic environment.