We have over a million books in stock

Bookbot
The book is currently out of stock

Innovation strategies for foreign companies entering China's dynamic market

Authors

More about the book

Adaptability and localization are crucial for foreign companies looking to innovate successfully in China's ever-evolving market. This research highlights the importance of customizing strategies to meet the unique expectations of Chinese consumers. It provides a theoretical framework and empirical analysis, using Apple's innovation strategies as a case study to illustrate how firms can effectively navigate the complexities of this dynamic environment.

Parameters

ISBN
9783346956996
Publisher
GRIN Verlag

Categories

Book variant

2023, paperback

Book purchase

We’ll notify you via email once we track it down.