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This seminar paper explores the intersection of offline and online marketing strategies, providing a comprehensive analysis of their effectiveness in contemporary business practices. It discusses key concepts, methodologies, and case studies to illustrate how businesses can leverage both marketing approaches to enhance their reach and engagement. The paper emphasizes the importance of integrating traditional and digital marketing efforts to maximize impact and drive success in a competitive marketplace.
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Analysis of the website www.dell.com, Christian Baumann
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- Released
- 2010
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- (Paperback)
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