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The Quintessence of Strategic Management

What You Really Need to Know to Survive in Business

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Pages
113 pages
Reading time
4 hours

More about the book

Focusing on the fundamentals of strategic management, this book offers a comprehensive overview of essential strategy tools and their interactions. It synthesizes key concepts from original literature, making it accessible for readers seeking to grasp the core principles of strategic management effectively.

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The Quintessence of Strategic Management, Philip Kotler, Roland Berger, Nils Bickhoff

Language
Released
2018
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(Paperback)
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