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Ping

How to Tap Into the Power of Traditional & Social Media to Massively Improve Your Profile & Profits

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Pages
168 pages
Reading time
6 hours

More about the book

This guide offers strategies for effectively integrating public relations across various media platforms, including traditional outlets like print, radio, and television, as well as digital channels such as blogs, social media, and podcasts. It emphasizes the importance of a cohesive approach to PR that leverages the strengths of each medium to enhance brand visibility and engagement. Readers will learn how to craft messages that resonate across different formats and audiences, ensuring a unified PR strategy.

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Ping, Alan Stevens

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Released
2009
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