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Focusing on the perspectives of marketing lecturers in Estonia and Turkey, this research evaluates their attitudes towards undergraduate marketing e-courses. It includes a comprehensive comparison of online marketing courses with TalTech's offerings, presented in visualized tables for clarity. Depth interviews provide insights into lecturers' observations, opinions, and experiences regarding e-learning. The findings highlight important attitudes towards e-learning and offer key recommendations for the future of marketing education.
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Lecturers' Attitudes Towards Marketing E-courses, Can Öztürk
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- Released
- 2019
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- (Paperback)
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