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Winning Her Business
How to Transform the Customer Experience for the World's Most Powerful Consumers
Authors
More about the book
Focusing on the importance of understanding female consumers, the book provides strategies for businesses to enhance customer experiences and increase market share. Bridget Brennan, CEO of Female Factor, emphasizes the need to cater to women's preferences, positioning them as key decision-makers in the marketplace. Through practical insights, she guides readers on how to effectively engage this influential demographic and outshine competitors.
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Winning Her Business, Bridget Brennan
- Language
- Released
- 2019
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Winning Her Business
- Subtitle
- How to Transform the Customer Experience for the World's Most Powerful Consumers
- Language
- English
- Authors
- Bridget Brennan
- Publisher
- HarperCollins Leadership
- Released
- 2019
- Format
- Paperback
- Pages
- 242
- ISBN13
- 9781400212934
- Category
- Business and Economics
- Description
- Focusing on the importance of understanding female consumers, the book provides strategies for businesses to enhance customer experiences and increase market share. Bridget Brennan, CEO of Female Factor, emphasizes the need to cater to women's preferences, positioning them as key decision-makers in the marketplace. Through practical insights, she guides readers on how to effectively engage this influential demographic and outshine competitors.