Entrepreneurship: Theory, Process, and Practice

Focusing on the journey of entrepreneurship, this comprehensive text offers a practical, step-by-step framework for aspiring entrepreneurs. It integrates contemporary concepts like The Lean Startup methodology and design innovation, ensuring relevance in today's dynamic landscape. The MindTap Learning Suite enhances the experience with engaging activities that simulate new venture creation and corporate innovation, equipping readers with essential skills to navigate future entrepreneurial challenges and emerge as industry leaders.