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Gordon Bethune's narrative details his transformative leadership at Continental Airlines, illustrating how he turned the struggling company into a profitable enterprise. Through candid anecdotes, he shares insights on corporate culture, employee engagement, and customer service, emphasizing the importance of teamwork and innovation. The book serves as both a business guide and an inspiring account of resilience, showcasing the strategies that led to Continental's remarkable turnaround and offering valuable lessons for leaders in any industry.
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Summary: From Worst to First, Businessnews Publishing
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Summary: From Worst to First
- Subtitle
- Review and Analysis of Bethune's Book
- Language
- English
- Authors
- Businessnews Publishing
- Publisher
- Business Book Summaries
- Released
- 2016
- Format
- Paperback
- ISBN13
- 9782511045299
- Category
- Business and Economics
- Description
- Gordon Bethune's narrative details his transformative leadership at Continental Airlines, illustrating how he turned the struggling company into a profitable enterprise. Through candid anecdotes, he shares insights on corporate culture, employee engagement, and customer service, emphasizing the importance of teamwork and innovation. The book serves as both a business guide and an inspiring account of resilience, showcasing the strategies that led to Continental's remarkable turnaround and offering valuable lessons for leaders in any industry.