The Nature and Origins of Mass Opinion

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The book presents a comprehensive theory on how individuals gather political information from mass media and shape their political preferences. Zaller utilizes specific examples to explore public opinion dynamics across various topics, including domestic and foreign policy, government trust, racial equality, and presidential approval. It also delves into voting behavior in U.S. elections and investigates intriguing aspects of public opinion, such as random fluctuations in political attitudes and the impact of subtle changes in survey question wording.